Brand awareness is the extent to which consumers recognize and associate a particular brand with a given category. Awareness can increase when consumers see a brand’s logo or hear its name, but it may also increase because they have seen or heard of similar brands within the same category.
Companies can increase brand awareness by advertising on television, radio, blogs, search engines, and print media. Knowing how to generate positive connections with potential clients is key to brand awareness. Here is a list of nine effective tactics to boost brand awareness.
1. Give Out Samples and Branded Gifts
Inviting potential customers to try a product can enhance brand awareness. This is because people’s first experience with the product often causes their trust in the company. Companies can also send out branded gifts through branded products and coupons, which helps people to know their company.
2. Create Collaborative Alliances and Joint-Venture Partnerships
To help increase brand awareness, create collaborative alliances and joint-venture partnerships with other brands that can benefit from your company’s expertise. This helps spread awareness of your company and helps you reach a new audience.
3. Create a Public Relations Campaign
Public relations is one of the most effective ways to boost brand awareness. This can be done through press releases or social media, blogging, and other active dialogue with potential clients. A company can launch a public relation campaign by posting about upcoming products, highlighting special promotions, and conducting online surveys to measure the impact of their campaigns.
4. Work with Bloggers and Influencers
Working with bloggers and influencers can be a powerful way to increase brand awareness. Bloggers can write positive reviews about your product and encourage people to purchase it. Influencers can help promote your products on social networking sites, adding their social proof that the product is worth purchasing. Using a brand awareness influencer campaign is an effective and affordable way to increase brand awareness and consumer loyalty.
5. Run Targeted Paid Ads
Paid ads can be effective for spreading a brand’s awareness. Advertisements can run on social networks, such as Facebook and Twitter, and digital media sites, such as Google AdWords. The more targeted the ad is toward people, the more likely they will purchase the product, and the more effective it will increase brand awareness.
6. Create Shareable Content
Successful content goes viral because people like it and share it with many others. When creating content, create exciting and unique content for the people viewing it. This can be videos, blogs, and infographics that prospective clients can repost or share on their sites.
Short clip videos under one minute can be great. This is because they require only a few seconds to watch, and they can share them in multiple ways on social media sites. Additionally, shorter videos typically have higher brand recall than longer videos.
7. Run Social Media Contests
A social media contest encourages people in your network to submit content about your brand. Contestants share their content links with other people for voting. The most popular content wins, which may increase your brand awareness and encourage people to purchase the product. It can also be a great marketing tool for a new product or event.
8. Host or Participate in Podcasts
Having a podcast can help your brand become more well-known. Podcasts are audio files available through feeds, allowing people to listen to the content on their computers or mobile devices. Podcasts can provide users with information about your brand or industry trends.
9. Interact with Followers and Incentivize Referrals
Engaging your followers is one of the most effective ways of gaining customers’ trust. You can interact with followers on social media platforms by launching a conversation that promotes your brand. You need to build a relationship with your customers and encourage them to view your brand regularly. You can also offer incentives for each click that leads to an order or rewards for referrals.
A company’s brand awareness is essential if it wants to survive in today’s competitive market. A company or product with high brand awareness is more likely to attract potential clients. People often associate products that are familiar and of quality. This makes getting people to pay attention to your brand a necessary step in increasing sales.