Video is spreading all over social media platforms.
And Instagram is no different.
In reality, the average user on the ‘gram now invests over twice their time streaming videos on the app.
This may not sound like big news, but considering the reputation of Instagram as an image-centric network, it’s surprising.
As video sites such as TikTok and YouTube tend to boom, the demand of users for video content is booming.
More and more corporations are using different video solutions from Instagram to broaden their identity and as a response, they penetrate much wider audiences. It is no longer enough to merely share photographs of your goods. If you can not use videos, you will discover that for those who have taken the time to concentrate on segmenting their content strategy, your brand would be missed.
Here are a few ideas to help you optimize the use of video tools from Instagram that will help get your marketing plan set on the right road.