If you are a small business owner or marketing manager and want to make your business more visible, search engine optimization packages are the most effective way to increase your brand visibility and generate leads, contacts, and income.
Search Engine Optimization Packages
This is where SEO packages for small businesses come in. Looking good on Google is much more difficult than just building a website. In fact, Google considers over 250 key ranking factors before placing your site on page 1 of its results.
What kind of Search Engine Optimization Packages do you need for your small business?
Before buying search engine optimization packages from a marketing company, look inside. SEO is diverse and there are many competing companies out there, so don’t just pick the first company to introduce yourself.
What are some of the fundamental ranking factors?
Unless you have hours and hours to devote to SEO, you won’t see positive results. This is why SEO companies exist. They are not only experienced professionals, they are solely focused on getting your small business website to the first pages of Google.
So how do they do this?
Remember when we said there were over 250 ranking factors considered by Google? These can be strained into a handful of larger buckets.
These buckets are:
Technical SEO
High-quality content
Authoritative backlinking
With a good user experience
Technical SEO:
In short, it’s about making sure your website is strong and responds to Google’s algorithms the way they want to be addressed. Having the right page titles, meta descriptions, H1 tags, rich snippets, XML sitemap, Robots.txt file, and Google Analytics are all important and basic updates to check and complete if your website has a chance to rank.
Keyword research:
With an overall strategy, you and your SEO agency need to identify the targets and key phrases you want to rank for online. Along with this keyword research, there should be a competitor analysis and a difficulty report. Once you’ve chosen a set of keywords, your strategy should change accordingly. In fact, your SEO agency should regularly review its strategy because Google changes its algorithm daily.
Website Optimization:
With a solid strategy and keywords in mind, you should start optimizing your site with quality content and technical SEO. Good website optimization includes unique content that talks about your products and services and follow Google’s webmaster guidelines.
Authoritative Backlinks:
High-quality backlinks build your credibility online. Diversity also plays an important role in authoritative backlinking. Any SEO company worth its salt should regularly build quality backlinks for your small business through off-page content writing, social profile posting, local directory posting, and media syndication.
Weekly + Monthly reporting:
How do you know if the desired results have actually been achieved? Report. It is the ability of any SEO company to be transparent with their clients. Even better, highly experienced and capable marketing agencies should be able to provide you with a personalized dashboard for your SEO campaign where you can see activity, key metrics, and lead capture results.