Keeping subscribers for the long term requires that you be agile. There are many advantages to agile email marketing. Besides improving your subscriber experience, it also reduces costs and errors. It gives your work a sense of purpose and prevents you from falling into the “sunk cost fallacy,” which means you spend money on something that is no longer relevant
Improves subscriber experience
As many businesses are experiencing tough times, it’s crucial to adjust email marketing to reflect the current situation. For example, if regional unrest occurs, scheduled communications should be paused for that day. Remember that your subscribers are human, so alter your marketing approach to be thoughtful and compassionate. It means the visuals and cadence should reflect your empathy for your subscribers. By following these tips, you’ll be able to improve the subscriber experience with your email marketing.
Email marketing is an effective channel to attract new customers. Nonetheless, it is important to keep an eye on new technologies and adopt an omnichannel approach to improve subscribers’ experience. One example of this is the integration of SMS communications into email campaigns. These advanced technologies can help subscribers get the information they need and boost sales.
Reduces errors
Agile email marketing encourages the creation of small, focused campaigns that allow marketers to learn from the process. Traditional workflows involve writing copy, collecting feedback, moving on to the design phase, and eventually creating the email. By incorporating Agile methodology, marketers can eliminate wasteful steps and focus on improving the customer experience.
Agility encourages a more collaborative approach, allowing email marketers to work with a wider range of experts on campaigns. A cross-functional team exposes them to other disciplines and strengthens the connection between email and other aspects of marketing. It makes the entire process more efficient and productive.
As a small business, your time and budget are probably stretched thin. Fortunately, there are many ways to streamline the email review process. For example, aligning your email strategy across departments can make the review process less burdensome. Additionally, standardized emails ensure brand consistency and reduce errors. It can be accomplished by creating snippets or partials (globally-used content blocks) or using templates. It lets you quickly add content and make changes without recreating the whole email.
Improves productivity
Agility is an essential part of email marketing. It requires continuous improvement to stay ahead of the game. For example, you can learn from your past subscribers and extract insights from industry news to improve your emails. Once you know what your subscribers want, you can start producing emails faster and more efficiently. Using a visual editor and email builder lets you write and design your emails simultaneously, saving up to 50% of the time it takes to produce a single email.
A significant capacity for empathy is also necessary for an agile approach. Empathy with your subscribers is crucial if you want to maintain them as customers for a long time.
Reduces cost
One of the biggest reasons for using an agile email marketing process is the reduction in time and effort spent creating campaigns. Templates let marketers focus on creating the best possible message rather than spending countless hours crafting each email. Agile email marketing also promotes collaboration among marketing team members. Often, multiple individuals are handling different pieces of the puzzle. So everyone needs to work together. Otherwise, hangups and inefficiencies can occur.
Traditional email marketing workflows require an in-house developer to code emails manually. They also have to send back and forth if there are changes to the message. In addition, emails built using a custom template must be sent back to the developer for further changes. Many email teams report they spend ninety percent of their time on creation and only ten percent on strategy.
Increases brand recognition
Using agile marketing techniques can transform your marketing efforts. The process is structured to focus on speed and flexibility, which helps you achieve faster learning, results, and adjustments. Its benefits are clear. For example, most companies have long and drawn-out marketing campaigns, but an agile approach enables them to test different approaches faster.
Agile email marketing is different from the traditional waterfall process. Instead of predefined messages and campaigns, you can test and refine specific content based on data history and subscriber behavior. By doing so, you can quickly alter the content and receive insightful information.
Agile marketing can also help you improve the quality of your social media campaigns. For example, if you promote your B2B products, you should measure how many people buy from your brand on social media. You can use this data to determine whether your social media campaigns were successful. If your social media campaigns led to higher purchases, you should see an increase in revenue