Using videos as part of your marketing strategy is a surefire way to boost your revenue and sales. The mix of video and marketing is more relevant than ever today. For improving your marketing campaign efforts, video is a must-have.
The impact of video content is not hidden. It gives marketing a human touch, making it convenient for brands to gain the trust of their audience. Moreover, marketers can use this strategy in a variety of ways. For instance, using videos on landing pages, emails, blogs, and much more.
To cut it short, video content is a great way to interact, increase sales, and generate revenue. Curious to know how much your company can benefit from using videos? This is what we’ll talk about today.
But, before we move any further, let us answer the following questions for you.
Why Does Your Business Needs a Video?
Video marketing has proven to be a successful strategy despite the type of service/product you offer. It can assist you with achieving your business goals faster and with ease. Besides, there is a lot of room to play with the video style, size, and format on different platforms such as YouTube and Instagram stories.
So why shouldn’t businesses use a video marketing strategy to boost their social media presence? In addition, it’s a fun and effective approach to educating customers about your products and services.
How to get Viewers to Watch Your Full Video?
Suppose you create an informative and lengthy video. What makes sure that the targeted audience will watch the complete video? The key rule is to keep your video short and sweet. Furthermore, your video should address the buyer’s most pressing concerns about your product or service offerings.
Below are a few more factors that can captivate your audience to watch the full video.
- Originality: Create a unique and original piece. Engage your viewers by adding animated characters and creative elements.
- Quality: Poor video and audio quality is unappealing. Invest in producing a good-quality video.
- Context: Let your video speak for itself. Give the right information in the right format and time.
How to Create an Engaging Video?
To stay ahead of your competition, creating an engaging video is essential. There are many ways to create a video for your business yourself. You must tailor each video as per the brand and buyer personas. Also, determine your budget and format to go with the platform you need to promote your video on.
However, investing in a professional video animation service remains the best move. A professional service can have a positive impact on your sales as well as boost your ROI.
Now that you have the answers to all the above questions, let’s see how video impacts your business in boosting sales and increasing revenue.
How Does a Video Impact Your Business?
Video is one of the best ways to convey your story. Users are more likely to remember a message they watch instead of what they read. Short, precise, and unique videos can convert like no other medium. Still confused? Look at how video content can benefit your business in real-time.
Improves e-mail marketing campaigns
How many emails do you open and read in a day? Probably very few. However, if you see a video attached to it, you’ll be more likely to open it. Including videos as part of the email marketing campaign increases the click-through rates and decreases the unsubscribe rates.
Let’s face it. We all would prefer watching a video to reading a lengthy text. It is not only engaging but also time-saving.
Higher search engine rankings
Search engines love content that has a video in it. Since audience engagement and increased revenue go hand in hand, adding video to the content can work for your benefit. However, the condition is to create and optimize the video properly. For instance, add the appropriate thumbnail, craft catchy titles/descriptions, and assure relevance.
When you do so, search engines will rank your content over others. As a result, the SERPs will attract the target audience to view your content.
Influences customer choices
At some point, we all rely on YouTube product reviews. They are reliable more than traditional newspaper advertisements. YouTube Product reviews are known to provide true insights into the price, features, and functions of a product.
So, if you have a product website page, you need to use such videos now. They can help drive sales and boost the overall revenue. Adding videos to your website can influence customer decisions and make them more inclined towards your offering.
Enhances visibility on social media
Videos are likely to get shared more than other types of content. So, when you generate video content, you significantly increase your chances of this happening. If not, it can at least enhance your social media visibility.
Make your videos share-worthy by keeping the buyer personas in mind. Know what or what not to include in your video to maximize your reach. For example, if your target audience is under 30, you might want to add some humor. If your target audience is beyond 60, you might reconsider your strategy.
In the era of viral content and tech-savvy consumers, video content is the way to go. With an effective video marketing strategy, you’ll be able to attract the audience to view your product/service. As a result, it’ll significantly impact your business by boosting sales and revenue.