Customer loyalty is not only achieved goals through excellent service but also through an emotional approach. Of course, this can easily be done quickly by email, but this is only suitable for small favours and Buy Dissertation Online. If you feel owed a big thank you, you should give it in an appropriate way
- Good cooperation: Traditionally, this thank you is given with a Christmas card, which is sometimes just an unnoticed addition to a gift. Your letter will receive much more attention at a rather unusual time. How about at the beginning of the holiday season, combined with a small giveaway that can be useful on holiday? Or an anniversary of your cooperation?
- Long-term trust: The same applies to regular customers as to business partners. You usually thank them for their loyalty during the contemplative season. This tradition should not be broken under any circumstances. But maybe one could replace standardised cards with more individual ones, homemade ones with professionally designed ones? Maybe a new text would be refreshing. And here, too, there are times when your card does not compete with many others. An attached voucher provides additional attention.
Outstanding collaboration: Thank you letters also play a role internally.
Employees who stand out due to their particularly high level of commitment receive recognition of their performance in this way (e.g. on company anniversaries). Even after a successful business year, words of thanks to all those involved are very motivating and welcome. This does not have a direct effect on customer loyalty, but it does have an indirect effect. Because employee motivation ensures a positive business climate, and that can also be felt from the outside.
Thank you letter: sample text templates for various occasions
Text templates are also available for free download
Simply download and save the following text blocks. So you always have the right text for thank-you letters ready.
You are welcome to accept our suggestions, but it is even better to use them as suggestions for your own formulations. The sometimes concrete examples are intended to illustrate how much more personal a text becomes when the writer builds in individual points of contact.
Contemplative Quotes
- If you want to take sure steps, you have to take them slowly. (Johann Wolfgang von Goethe)
- Happiness is inner peace alone. learn to find him. (Buddha)
- In order to see clearly, it is often enough to change the direction of view. (Antoine de Saint-Exupéry)
- A long journey begins with the first step. (Lao Tzu)
- Amazement is the beginning of knowledge. (Plato)
How to design your thank you cards
1. Choose paper that suits your business and customers
… and conveys a certain value. Folded cards with a matching envelope are more expensive, but also look much more elegant. No matter which variant you choose: Your company should be recognizable, be it through the use of the logo, your company colours or a photo of the team. But please keep the branding subtle so that the actual message is in the foreground.
2. Don’t forget the personal touch
If your company requires a large number of thank-you cards for different occasions, it is advisable to keep them as neutral as possible: an attractively designed “thank you” is suitable as a cover image, and a suitable quote can be found inside a folding card. The actual text can be designed individually. A uniform text is fine if, for example, everyone involved in the annual financial statements is to be thanked. A handwritten signature and a personal salutation are of course absolute musts.
3. Fancy cover letters are nice, but don’t try too hard to be original
Then it’s better to use the tried and tested or our text templates. On specific occasions, the individuality arises by itself when you refer to it. Cheesy or obsequious are counterproductive. When in doubt, stay professional and factual.
Which print products stand out for thank you notes?
The classic for business thank you cards: folding card in DIN A6
Of course, the folding card in DIN A6 does not stand out because of its mere format. Most greeting cards are this size. But it is precisely because of its perception as a classic that this card is always perceived as serious and of high quality. At least when it comes in high-quality paper with a basis weight of 250 to 400 g/m 2 . Shiny effects can upgrade the card, but depending on which motifs are printed, they are sometimes too much of a good thing. That can easily drift into the kitschy.
A matt surface, which can be set apart from other cards by the graphic design, looks the most elegant. Whether you choose portrait or landscape format has no effect on customer acceptance. Decide according to your own taste and make sure that the format fits the chosen design and your branding. Also see Birthday Text Templates for more suggestions .
The simple variant: postcard in DIN A6
In times when holiday greetings are hardly ever sent by post, but almost exclusively digitally, the postcard has its very own charm. It has a nostalgic effect and brings back childhood memories for older students. It is the cheapest option, both in production and in shipping. Cons: It’s unprotected and easily battered along the way. Messages that are too personal should be avoided, since anyone can read the text. Compared to a folding card in its own envelope, it clearly falls short in terms of value.
Something different: bookmarks or postcards DIN long
If you want to draw attention to your thank-you letter at first glance, choose a more unusual format. This can be, for example, a postcard in the format of a business letter or in a round format. Such cards have been around for a long time, but they still look unusual. However, they have the same disadvantages as the postcard in DIN A6. A thank you letter that can also be used as a bookmark is much more valuable. This also has the advantage that it does not find its way into waste paper, but is used for longer and Pay For Essay Online.
Customer loyalty is not only achieved through excellent service. But also through an emotional approach. And this is mainly used when it comes to thanking the loyal clientele. Of course, this can easily be done quickly by email, but this is only suitable for small favours. If you feel owed a big thank you, you should give
it in an appropriate way
- Good cooperation: Traditionally, this thank you is given with a Christmas card, which is sometimes just an unnoticed addition to a gift. Your letter will receive much more attention at a rather unusual time. How about at the beginning of the holiday season, combined with a small giveaway that can be useful on holiday? Or an anniversary of your cooperation?
- Long-term trust: The same applies to regular customers as to business partners. You usually thank them for their loyalty during the contemplative season. This tradition should not be broken under any circumstances. But maybe one could replace standardised cards with more individual ones, homemade ones with professionally designed ones? Maybe a new text would be refreshing. And here, too, there are times when your card does not compete with many others. An attached voucher provides additional attention.
Outstanding collaboration: Thank you letters also play a role internally.
Employees who stand out due to their particularly high level of commitment receive recognition of their performance in this way (e.g. on company anniversaries). Even after a successful business year, words of thanks to all those involved are very motivating and welcome. This does not have a direct effect on customer loyalty, but it does have an indirect effect. Because employee motivation ensures a positive business climate, and that can also be felt from the outside.
You are welcome to accept our suggestions, but it is even better to use them as suggestions for your own formulations.
Years of trust
Dear Mr Dear Ms …
would you have known? As of today, you have been our customer for exactly 15 years. Of course, we are very happy about that and therefore we would like to thank you with a voucher for …
Your (company/contact person)
Dear Sir… / Dear Madam…
a case of sparkling wine to graduate with. You ordered them from us at the time. Ten years have passed since then, during which we have sold you many more boxes. That is why we would like to say thank you today for your long-standing trust in us. And not only that: the next bottle of wine is in the house.
Cheers and to another ten years!
Your (company, contact person)
How to design your thank you cards
1. Choose paper that suits your business and customers
… and conveys a certain value. Folded cards with a matching envelope are more expensive, but also look much more elegant. No matter which variant you choose: Your company should be recognizable, be it through the use of the logo, your company colours or a photo of the team. But please keep the branding subtle so that the actual message is in the foreground.
2. Don’t forget the personal touch
If your company requires a large number of thank-you cards for different occasions. it is advisable to keep them as neutral as possible: an attractively designed “thank you” is suitable as a cover image, and a suitable quote can be found inside a folding card. The actual text can be designed individually. A uniform text is fine if, for example, everyone involved in the annual financial statements is to be thanked. A handwritten signature and a personal salutation are of course absolute musts.
3. Fancy cover letters are nice, but don’t try too hard to be original
Then it’s better to use the tried and tested or our text templates. On specific occasions, the individuality arises by itself when you refer to it. Cheesy or obsequious are counterproductive. When in doubt, stay professional and factual.
Which print products stand out for thank you notes?
The classic for business thank you cards: folding card in DIN A6
Of course, the folding card in DIN A6 does not stand out because of its mere format. Most greeting cards are this size. But it is precisely because of its perception as a classic that this card is always perceived as serious and of high quality. At least when it comes in high-quality paper with a basis weight of 250 to 400 g/m 2 . Shiny effects can upgrade the card, but depending on which motifs are printed, they are sometimes too much of a good thing. That can easily drift into the kitschy.
A matt surface, which can be set apart from other cards by the graphic design, looks the most elegant. Whether you choose portrait or landscape format has no effect on customer acceptance. Decide according to your own taste and make sure that the format fits the chosen design and your branding. Also see Birthday Text Templates for more suggestions .
The simple variant: postcard in DIN A6
In times when holiday greetings are hardly ever sent by post, but almost exclusively digitally, the postcard has its very own charm. It has a nostalgic effect and brings back childhood memories for older students. It is the cheapest option, both in production and in shipping. Cons: It’s unprotected and easily battered along the way. Messages that are too personal should be avoided, since anyone can read the text. Compared to a folding card in its own envelope, it clearly falls short in terms of value.
Something different: bookmarks or postcards DIN long
If you want to draw attention to your thank-you letter at first glance, choose a more unusual format. This can be, for example, a postcard in the format of a business letter or in a round format. Such cards have been around for a long time, but they still look unusual. However, they have the same disadvantages as the postcard in DIN A6.
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