The 5 key points of creating a website

To avoid losses when building a website, you need to plan carefully and have an idea of ​​what the site should look like to deliver maximum value. There are a number of key factors to consider before deciding to start a website.

1.      Determine the purpose of the site

A website should have a defined purpose, so that you understand what functionality should be implemented on such a site in the future. The purpose of the site is generally:

  • Improve the company’s reputation
  • Increase the popularity of goods and services and attract new customers.
  • Reach an international or interregional market
  • Sales increase
  • Increase the quality of customer service
  • Reduce the cost of offline advertising
  • Depending on the purpose of the site and to choose the type of site

The sites themselves are divided into different groups: complex and one page. But depending on their purpose, they can be completely different.

Showcase site

Such sites are generally one page and do not require a lot of creation costs. These sites are created to post information about the organization to them. Usually a form is added to such a site to collect applications, but basically its purpose is to familiarize the visitor with the business.

Online shop

Such a site is intended for trade in goods and services. In the online store, you can place and pay for an order, make a reservation or obtain information on product availability.

Company Website

These sites are the representation of the company on the network. Basically, these sites are multi-page and they contain information related to the activities of the organization.

Promotional site

This type of one page site that publishes various promotions or specials.


These sites publish various information, for example news, articles, cases, etc.

2.      Determine the target audience

One of the most important tasks in developing a website is understanding who the website is for. Discover the best digital solutions from this link. Ads will be placed based on age and gender and should be designed to match. Managers of industrial companies are unlikely to be delighted with the colorful and entertaining design of an online building materials store. And students won’t spend time on a website without the interesting visuals offered by graphic design courses.

Determine the design of the future site

After determining the target audience for your site, you can think about its future design. Design mainly depends on budget and future functionality.

If you need a site with standard features and no specific functionality, then designing the template would be the best solution. There are now many models out there and you can always find something suitable for a business. Changes on these sites can be minimal, basically only the color scheme and internal content can be changed.

If the budget allows for development, an individually designed website will help you stand out from competing websites. Almost any idea can be realized on such a site, and a unique design means that the site looks exactly as it was imagined at the design stage.

3.      Decide on the entrepreneur

After going through the planning phase and reaching the development phase itself, it’s time to decide who will create the site.

Usually there are three options:

Do it yourself – but it will take a long time if you don’t have the right skills and tools.

Hire Freelancers to build a website on a Freelance Exchange or through Friends.

Call on a development company, order a website and entrust the file to professionals.

Personal development can turn out to be a failure if you don’t have the skills to create sites. It is a laborious process that takes time. A poorly created site will not only be useless, but will also require new injections of money to be reworked.

Freelance services are cheaper than professional website development companies, but in this case you will need to constantly monitor the progress of the work to make sure everything is completed on time. Moreover, very often scammers stumble upon the freelance exchange which at best will just waste your time.

Development in a professional web agency will cost more than the services of a freelancer, but the risks at this stage are much less. The web agency will take care of the entire creation process, the project will be handled by experts in their field, and after development, the site will be tested and the project will be handed over to the owner only being convinced that the site can be put into service. at once.

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