SMS marketing has been in practice for years and has taken over the market. Consumers are smothered with messages and ads every day. They receive texts, emails, tweets and alerts on all different channels – any with the help of social media! Because of these interruptions and advertisements, many people have opted to ignore or mute these kinds of updates and requests.
The problem is that these days you need to really be on someone’s radar in order to catch their eye. Companies must use a technique like text message marketing to get their word out there quickly. An SMS campaign should provide useful leads, so that the ROI is higher than spending the hours it takes to contact each individual person manually.
The SMS Marketing game is definitely on the rise. With all of the constant innovations being launched into this space, it’s more advantageous than ever to tap into the potential of this medium! If you feel like you’re ready to develop a solid campaign for your company, then here are a few suggestions for maximizing your success:
Segment your Audience
To really enjoy your SMS campaign, you have to do more than just send it out. You have to sit down and think about who you’re reaching out to, building up a segmentation of all the groups and individuals that fit certain criteria in your target market.
These could be factors such as purchasing history, location, linguistic inclinations or anything else that works as a criteria for segmentation. Each segment will have its own profile based on said criteria and what it entails in terms of purchase habits, behaviors and other details – so being able to properly group people is crucial when it comes to sending out bulk SMS campaigns.
In this way you can make sure that each message is targeted at those individuals with specific needs that would match the nature of your business best suited for each message sent.
Businesses which decide to incorporate SMS marketing in their promotion and strategy make a critical mistake when they fail to incorporate a CTA or make the CTA lackluster. A customer has to be aware about what would happen if they click on the button.
If you have a business, and you aren’t including contact information, your customer might think you’re trying to sell them something – and more often than not, people are allergic to being sold. If you want customers to interact with your brand, then make sure there is some sort of incentive that they will receive in return (instead of just mass-mailing links to them).
Get Your Timing Right
Texting is all about immediacy. It takes people an average of three minutes to open up texts. Use this reliability to your advantage and remind people of things that they don’t necessarily remember like sales, promotions and other events relevant across a wide range of demographics and target specific
audiences with SMS timing aimed at new customers. You don’t want to send out messages too early in the morning or too late at night because you might be treading on thin ice and annoying them.
Send out messages during any time of day and turn it up a notch by finding out the best time to send a text to a specific individual based on their past prior interactions with your texts. This ultra-targeted approach works best for a business where keeping memories fresh is critical.
Send Precise and Relevant Texts
As an email marketer, you must always be mindful that your subscribers are receiving emails because they want them. If a customer unsubscribes from your mailing list, pay attention to what pushed them away. Your audience wants to receive your emails or texts but they also want to see information only related to and relevant of their interests.
As a content designer, it is necessary for you create a message and deliver it in an easy to understand manner without the use of any sort of unnecessary jargon or unfamiliar abbreviations for example. The simpler your message is, the easier it will be for customers with more intermittent involvement with the brand.
In conclusion, SMS marketing can be a powerful tool to promote your business. By using the aforementioned tips, you can create an effective SMS marketing campaign that will reach your target audience and help grow your business.
An entrepreneur once said “Never underestimate the power of a lot of hard work. Or a little luck.” So it is with SMS marketing. The beauty about these campaigns is that you can implement them on your own without relying on anyone else to run it for you. It’s easy, cost-effective and very convenient if you don’t happen to have much time or resources to invest in other forms of marketing where most big companies choose to advertise.