The right SEO strategies are critical for the success of any digital marketing campaign today. As per the most experienced online marketers, at least 40-50% of your online marketing budget needs to be allocated to SEO.
In the aftermath of the Covid-19 pandemic, with consumer behaviour largely leaning on ‘shop online’ or ‘shop local’, having good visibility in search results has become all the more important. As a business owner, if you think that merely having a good website is enough, you are mistaken. You need to drive organic traffic to your site to get the desired queries, leads, and conversions.
Once you implement the best SEO techniques to rank high for the relevant set of keywords based on your products or services, you will be able to generate the desired ROI from your website.
Expert Advice from the Best SEO Service in Gurgaon
As the owner of a start-up or corporation based in Gurgaon, when you approach the best SEO service in Gurgaon to helm your SEO and digital marketing campaign, the first advice they will give you is to give the highest priority to local SEO services. While there are huge industry stalwarts competing at national and international levels for your desired set of keywords, ranking for those keywords in your locality or city is much easier. All the more, it will be far more effective in targeting the right audience. For potential customers looking for products or services near them, local SEO provides you with a golden opportunity to gain high visibility, showcase your business information, expertise, and attract valuable prospects.
What entails a Winning Keyword Strategy?
Contrary to popular opinion, having a successful keyword strategy is not that complicated. It is always better to outsource your keyword strategy to an SEO expert, but if you want to do it on your own, here are a few helpful tips:-
- Choose a reliable keyword generator or tool.
- The crucial determinants of selecting the right keyword are its Google Search Volume, Competition, CPC (Cost per Click), and Opportunity Score.
- Use a wide variety of long-tailed, niche-relevant keywords.
- Have them interspersed naturally in your content and not stuffed or forced.
- Get the frequency of your keyword right for every crucial landing page.
Strive for the Google Map Pack
For local businesses, it is the ultimate aim to be featured in the Google Map Pack, which is the list of 3 top businesses for any particular set of local search keywords. These are prominently highlighted on top of every local search results page. Having a detailed, attractive, consistently updated, and keyword-optimized Google My Business Information Page can increase your chances of being featured on top of local search results for your products or services. All the more, getting your Google Maps location owner-verified, as well as embedded on your website, is the key to gaining higher online visibility in local search results.
Speed up your Organic Link Building
Link Building is yet another pivotal SEO activity that entails consistent efforts and time. It is best to rely on an efficient SEO Service in Gurgaon or best seo company in noida to speed up your link building efforts. The more unique, high-value and engaging your website content is, the higher are the chances of different websites from your industry linking back to you as an authority of sorts. To get high-value links to your website, make sure you focus on the following aspects:-
- Top-notch Guest Posts on websites and portals that are relevant to your niche
- Positive Reviews and Testimonials on your Google My Business Page, Social Media, and so on
- Responding to relevant queries on Quora, Reddit, and similar sites.
- Creating Viral Content with solid visuals, infographics etc., and those striking an emotional chord with your target audience.
- Collaborating with professional SEO experts with white hat link building experience
Devise Long-Term Strategies
SEO is not a sporadic, one-time strategy that you are expected to implement. It begins right before your website goes live. Even if you have bagged the top spot, you need to keep posting authentic, high-quality, and keyword-rich content to retain your ranking. From content creation to keyword optimization, link building, Google Map inoculation, and so on, every SEO strategy works best when planned on a long-term basis. While black hat SEO might seem appealing on a short-term basis, it is likely to backfire. The results are much more sustainable, measurable, and rewarding if you stick to organic or white hat SEO methods.
A top-notch SEO campaign can give your business website higher search rankings, and drive more significant organic traffic, queries, click-through rates, and conversions. Since user experience is also a critical SEO parameter, having a fast-loading, easy-to-navigate, and user-friendly website will ensure repeat purchases and foster customer loyalty. SEO is indeed one of the most cost-effective online marketing strategies with high returns.