In order to optimize online sales for hotel rooms, holiday offers and vouchers on their website, as Fitgers does; many hotels rely on a booking engine. This article describes what a booking engine can do for hotels and how it works.
What is a hotel booking engine?
A hotel booking engine is also called internet booking engine or hotel booking system. It is an interface on the website that offers the possibility to book rooms and offers directly online. In contrast to inquiry forms, financial statements in booking engines are binding. Hotel booking routes also have other features, for example the payment process or additional services are also part of the Booking route integration.
What does a hotel booking engine consist of?
At its core there is a hotel Booking engine from the following components:
- Booking calendar: Shows the days on which rooms are available for booking in a booking mask
- Room selection: According to room category, with selection for filtering the number of adults and children per room
- Automated price calculation for the respective selection
- Meal selection
- Personal details and payment method
Often, hotel booking systems also use the following features:
- Redeem voucher codes
- Selection of offers or selection of hotel packages
- Room options, such as late check-out
- Additional services such as massages, wellness treatments and similar optional programs.
How does a booking engine work?
Since the hotel booking engine per se only provides the interface for a booking on its own website, it also has coupled with a hotel management system. This works via an interface or via a Channel manager, which connects the booking process with its own property management system (PMS) and other output channels, e.g., online booking portals, such as booking.com. In this way, prices and availabilities display on these platform for the customers to check out directly in the PMS, and the booking process then delivers this data on the website.
What are the advantages?
In contrast to pure inquiry forms, a hotel booking engine is designed to carry out binding bookings. It also significantly reduces the formal workload on both sides. Ultimately, such a booking system works like an online shop, where no products are for sale, but stays and rooms availability. As a hotel owner, you have to be sure that a booking is a booking – and as a guest, you can be sure that you have definitely made a reservation.
Is a booking engine suitable for my hotel?
Basically, the use of a hotel is recommended Booking engine even for small hotels. Any costs or fees incurred for the use of a booking machine go hand in hand with the reduction of work and communication effort with potential guests.
In addition, the use of a Booking engine also puts a “professional light” on the actual booking process. The potential holiday guests often drop out of request forms or look around at other hotels. On contrary, booking with a contractually and uncomplicated way is to get the guest to his goal quickly: actually booking a holiday.
What requirements do I have to create as a hotel owner?
To a hotel Booking engine, you need your own website with a corresponding subpage. These subpages are the areas where you want to use the booking mask to be able to use booking engine. In addition, you need at least one Online management system for bookings. Or at least one Channel manager should connect to your PMS.
Optionally, it would be worth considering additional systems that simplify the work and offer additional services. About a Voucher system, if the Booking engine it supports. Or additional, Interfaces to at Meta Search Systems (such as Google, Trivago or Tripadvisor) as well as other booking portals (booking.com, HRS or Expedia) to be connected.