The correct data can Change the Game
In numbers and data, conventional(Buy Facebook followers) wisdom advises us to be wary of the small sample sizes.
It’s a valid point; if you start a campaign and manage to convert an internet user into a customer within the first day. It’s not realistic to believe that you will convert every visitor to your site. It’s common sense.
What data is the most reliable? It can make all the difference.
The distinction between a sample size that isn’t significant and sufficient to be worth mentioning is relatively tiny.
We’ve seen this during a social media campaign we’re running on behalf of an individual client. It made us realize how crucial it is to be attentive to data as soon as you begin tracking it.
The following is how we discovered that the correct information could be the key to a marketing plan.
This is The Existing Social Media Activity
it is necessary to have some background on our client’s current social media presence before the time we began launching campaigns and instituted improved measurement and tracking.
Before the relatively tiny sample of data that we believe still provides us with lots of valuable data. The client was a present social media account through Twitter, Facebook, and LinkedIn.
They regularly publish content on their blog, which means they have plenty of content to share with their social networks and the content they create daily.
Overall they’ve got a good social presence, and they generate interest and recognition regularly. They have also made progress in becoming a respected voice within their sector.
The Campaigns
The first reason we suggested specific campaigns and improved tracking for this client was to understand the marketing strategies they had been achieving.
We could tell they were getting more engagement and visibility from their social media activity.
Still, when we tried to understand the specifics of what this was, we could not figure it out.
To better understand their performance, we suggested that the client utilize HubSpot’s marketing software to set up campaigns and monitor URLs by creating UTM parameters.
Many programs perform this task. However, we prefer HubSpot since it is central to everything and has an online publishing tool, and reports are easy to build.
And, as we’ve found to work in our marketing efforts and more, We convinced our clients that they must incorporate a specific campaign into their regular curating and social sharing plan.
Campaigns can be conducted either quarterly, monthly or longer. The most important thing is that you concentrate your efforts to let one exceptional piece of content create the most engagement and send as many leads as possible.
This will require full tracking and measuring, which is the need for tools and the time and effort required to establish everything starting from the beginning to finish.
As we’ll soon discover, it’s worth it.
The Results
We think clients will be able to use two of the insights right away, although it’s after 3-4 months of enhanced tracking. There are a lot of fascinating insights and trends.
However, at the moment, there are some that require more time. Two actionable lessons within a matter of 30 days is a fantastic feat!
The most crucial information we learned from the client’s data deals with the social media networks themselves.
Of the top 10 clients’ most engaging and clicked social posts, 50% are LinkedIn posts, 30% are Facebook posts, and 20% are tweeted.
It’s not a surprise for the user who posts once a day on Facebook and LinkedIn and tweets several times. In all honesty, the moment we looked at and scrutinized the data.
We didn’t suggest changing the frequency of posting on any platform. LinkedIn is a daily platform, so posting more frequently can reduce engagement.
While engagement is less on Twitter even when there’s more activity, it’s due to the speed of Twitter. We believe that the user must be present on Twitter.
This tells us that the company’s LinkedIn posts do a fantastic job of engaging its followers. Let’s look at the process of conversion!
What data is the most reliable? It can make all the difference.
This is a snapshot of the sources for new sessions for landing pages of campaigns and, most importantly, the number of new contacts generated from each source.
As you can observe right away, organic social traffic is possibly the best task for bringing new visitors to the website and making them convert.
The total number of visits isn’t among the top, but the conversion rate is just behind email, which is responsible for only 20% of traffic.
This proves that LinkedIn is not just a primary source of engagement for clients and their customers but also sends traffic that converts at a rapid rate.
We’ve advised the client to keep running their campaigns and keep up-to-date social profiles. Possibly with an additional thought on what they’re posting on LinkedIn.
The idea of brainstorming some designed explicitly for LinkedIn campaigns for the future.
The correct data makes all the difference.
Marketing professionals (and those who are baseball enthusiasts, particularly those who are baseball geeks) tend to get stuck on the size of their sample.
Sometimes, these concerns are justifiable. But they often deprive us of insightful patterns and data that can be used within a short amount of time.
In these situations, the correct data can make an enormous difference, regardless of the size of the sample.
We’ve shared a recent instance of how we learned much from one or two pieces of data.
We’d like to know what you think! Are you able to share any interesting stories about how a tiny bit of data taught you an important lesson?
If yes, share your story on Twitter; we’re constantly talking about this topic @wsiworld!
Note: https://erinmagazine.com/