Google Analytics, the free web analytics service that comes with every Google account, has had some amazing uses over the years. Fblikes.co From tracking your site’s traffic to finding out more about what makes people on your site click on stuff, GA is a powerful tool.
What many users don’t know though is that you can track pretty much anything you want with it. In this article, I’ll explain to you how to use Google Analytics to track people clicking on links inside Tweets and Facebook posts. With a few lines of code, you could start tracking anything from your book sales stats to the number of people visiting various sections of your site – all with Google Analytics.
Benefits of using Google Analytics for your business:
When you install Google Analytics on your site, it gives you the option of having an account for free. Fblikes.co This account allows you to track up to 50 websites. However, if this is beyond what you need, that’s fine – just stop before getting too far into the process and set your number of sites to zero. You can always upgrade your account later.
How to find trends in your market or industry:
Finding the right Google Analytics Tracking ID:
In order to use Google Analytics to track a link, you need to find the tracking ID for your account. In order to do this, you can log in to your Google Analytics dashboard and click on ‘Admin’ in the top menu bar followed by ‘Tracking Info’.
What is the value of social media:
Once you’ve accessed Tracking Info, you’ll be presented with a page that shows you your account’s tracking ID. Copy the code on this page, as this will give us everything we need to track links inside Twitter and Facebook posts.
Compare these two metrics to get a sense of your social media presence:
You can then use this tracking ID in the HTML that you’ll place on your site. This will essentially tell Google Analytics how many people have visited your site after following a link inside one of your Facebook or Twitter posts. When visitors arrive at your site, they’ll be tracked by GA as normal and you’ll find out exactly how effective social media is for your site.
Using Google Analytics to track social media posts works because you’re able to track all of the traffic that comes from social media. By adding these lines of code into the HTML on your site, social media will become a valuable source of information and help you find out how effective various marketing and promotional strategies are.
Track the number of Tweets and Facebook likes:
Once you’ve added the code to your site, all that’s left is to get social media users interested in sharing your content. After they click on the link inside a tweet or Facebook post and arrive at your site, their visit will be tracked by GA and recorded as normal.
Whether you’re an author looking to track how many people bought your book or a business owner looking to gain more insight into your social media marketing efforts, Google Analytics allows you to find out exactly how effective your social media presence is. Once you’ve added the code to track links inside Twitter and Facebook posts, all that’s left is to get people interested in sharing your content. After they click on the link inside a Tweet or Facebook post and arrive at your site, their visit will be tracked by GA and recorded as normal.
Focus on what is working and adjust accordingly:
Once you’ve used Google Analytics to track Twitter and Facebook posts, you’ll be able to find out which strategies are proving successful for your business. This will allow you to focus on the things that are working and adjust accordingly for future projects.
Once you get your Google Analytics tracking ID for your account, all that’s left is to get social media users interested in sharing your content. After they click on the link inside a Tweet or Facebook post and arrive at your site, their visit will be tracked by GA and recorded as normal.