We’ve seen that a lot of roofers prefer getting hired for commercial roofing jobs as they are yet more rewarding. Trust us, when it comes to commercial roofing jobs, the revenue generated from it can be worth thousands of dollars.
However, the biggest challenge a commercial roofing company has to face when it comes to running their business is getting an ample amount of commercial roofing leads. Keep in mind that the more leads a business brand gets, the higher sales and revenue they can expect.
In this article, we’ll be discussing how to generate roofing leads for your business. Don’t worry, the below-listed ways are verified and tested by experts of this domain.
Prime Ways To Get More Roofing Leads
Did you know that a sales lead does not become a prospect until or unless they are qualified to regulate their utmost interest as a customer? We know that business owners are always looking for different ways to expand their base of customers. To be honest, business growth is a difficult and time-consuming process. But the below-given tips will be beneficial for your roofing business.
So, keep on reading until the end of this article to get the most out of it.
#1: Get Referrals
One of the best and yet economic ways of generating commercial roofing leads is by referrals. There is no doubt about the fact that referrals are considered to be the backbone of any industry. Keep in mind that customers that invest in your company because of referrals are the ones that will spend the most and are also loyal.
The best way to get more referrals for your business is by asking your existing customers.
Do you want to know one of the best outbound marketing strategies that a lot of roofers use to get leads? Well, the answer is quite simple; they use canvassing.
Let’s suppose that a storm has hit an area that is near to you, you need to take advantage of it and get in contact with the house owners right away. Don’t go knocking on the doors right away. Call them and set appointments with them.
#3: Telemarketing Leads
We all know that telemarketing has been around us for a lot of time now. And a lot of roofing companies also use the telemarketing techniques to generate commercial roofing leads.
The challenge that a lot of telemarketers face is because of the rise in technology. That’s right, technology often blocks out the telemarketers.
But a mix of up to date technology and telemarketing will for sure generate more leads for your roofing business.
#4: Google AdWords
To be honest, if there was a quicker way to target commercial premises for roofing projects, would you be interested in investing in them?
Well, you can compare the results of other leads generating channels with Google Adwords and see it for yourself.
Google Adwords will allow you to reap the benefits in a much quicker way than other marketing techniques.
#5: Boost Your SEO
SEO is a process and perhaps the most powerful strategy that will help you to generate commercial roofing leads. The key element to remember is that this is an inbound marketing tactic and it’s dependent on the behavior of prospects.
Keep in mind that if you are not online, yet have a professional business website, you are still a ghost that no one really knows about.
#6: Business Listing Directories
One of the best ways to generate more leads for your commercial roofing business is by getting registered on online business directories. A renowned business listing directory will help your business brand get discovered by customers in the local community faster.
Below are some of the top business listing directories in the USA.
- Google My Business
- HighFive Listings
Get yourself listed as the best roofing Inspectors in Houston, TX on these directories. Visit the link as a sample for better understanding.
#7: Social Media Advertising
All in all, you can target a lot of commercial property owners on social media platforms. The only difference between social media platforms and Google AdWords is that social media allows you to target in a specific area whether the people are interested in your services or products, whereas, in AdWords, you are targeting prospects at the top of their buying cycle.
#8: Direct Mails
One of the most effective strategies that can proffer you good ROI is direct mail. Truth to be told, they have a list of almost everything and you will be able to target whoever you want with it.
The cost per commercial roofing leads will vary. So, it is highly recommended that you work on the list of customers. Because, if you are not targeting the right customers, you will just be wasting money and nothing more.
#9: Cold Calling
For cold calling, you need to make a list of property owners, contractors, and manufacturers and then contact them personally.
During cold calling, you can even ask them for a meeting and see if you can address their issues.
Also, cold calling does not mean that you only use your phone. You can use a combination of emails, calls, and text messages.
#10: Leverage The Power Of Social Media Platforms
It is understood that social media platforms have provided a lot of small and medium-sized/scale business owners opportunities to get commercial roofing leads. This is why experts suggest that you create a presence on social media platforms in order to grab and retain the attention of prospective consumers. Once you have a targeted audience on your profiles, you need to convert them into customers.
Success does not come over the night. This is why it is highly recommended that you think of the lead generation strategy as a long-term project. If you are looking for the best and sure ways to get verified leads, you need to get your business listed on HighFive Listings right now! They have got a team of experts who’ll take care of all the processes at nominal rates.