mid range smartphones

Why is There a Cut Throat Competition in the Mid Range Smartphone Price Segment?

India is one of the leading smartphone markets today. And with that, competition between smartphone manufacturers is bound to increase. Let us look at a few reasons behind this increasing competition, especially among mid-range smartphones.

Increasing smartphone users

India is a burgeoning smartphone market. Since 2010, with the increasing popularity of the Apple iPhones and the Samsung Galaxy phones, people started to get accustomed to the world of smartphones. From a mere 76 million users in 2013 to that number rising to a whopping 300 million in 2016, the growth has been staggering. In 2018, that number crossed 500 million and in 2020, it’s close to 700 million! So, India has now become one of the leading smartphone markets in the world.

Increasing demand for mid-range smartphones

With increasing digitalization, people became aware of the perks of a smartphone. From rural India to semi-urban to urban places, everybody started owning smartphones. But people could hardly invest money in an expensive phone with a lot of glamour and features. Instead, people looked for phones that offered them a close-to-premium experience but at a much lesser price. As a consequence, the demand for mid-range smartphones started to increase.

Multiple companies joining in the action

Soon, companies like Samsung and LG started focusing on mid-range segments more than the high-end models. Samsung targeted the entire demographic with its Galaxy M and A series.

The Galaxy M series was particularly aimed at the younger set of audience that preferred smartphones with high-end specs but at a price that is affordable.

The Samsung Galaxy M11 and M31s do exactly that. Flaunting features like 4 GB RAM and Snapdragon 450 chipset, Galaxy M11 assure solid performance to the buyers and is available for less than Rs. 10,000.

This phone can be easily considered to be the best phone under 10000 INR. The Samsung Galaxy M31s, on the other hand, is one of the best phones under 20,000 INR. With 6 GB RAM and 128 GB internal storage, it will never make you suffer through space crunch. With a 6.5-inch display and 60 Hz refresh rate, it is also considered to be one of the best budget gaming phones available today.

The Galaxy A series is offered at the lower end of the price spectrum. But it offers some tremendous flagship features at a very affordable cost for people who value the brand. Some of the best Galaxy A series phones include A90 5G, A80, and even the A21s and A20.

Chinese companies dominating the market

As smartphone users in India reached the 300 million mark and subsequently the 500 million mark, the already established Chinese smartphone companies found an incentive to enter the Indian market.

One of the first companies to assert its dominance in the Indian market was Vivo. Vivo revolutionized the Indian market with its smartphones that brought in a new era of mobile cameras, most notable among them being the Vivo V9 Pro. With a powerful Qualcomm Snapdragon 660 processor and a stylish 6.3-inch display, it works no less than the high-end smartphones in the market. Other than this, models like Y13, Y30, and Z1 Pro are also capable of providing great performance.

Another important addition to the Indian market was Oppo. Priced at Rs. 13,990, the Oppo A52 is one of the best examples of how Oppo provided great features at a cheap price. It offers a high screen to body ratio, 8GB RAM, and a marvelous 5000 mAh battery. Similar to these are the Xiaomi phones that also managed to capture the imagination of the Indian consumers, with their affordable, high-spec smartphones.

With all of these factors combined, we can understand why there is cut-throat competition in the mid-range segment.

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