Digital marketing has become a prerequisite criterion for businesses to flourish and boost profits. From improving engagement on social media to generating leads, digital marketing merges creativity and analytics to reach out to more businesses.
Digital marketing courses impart knowledge and ideas that will help businesses grow and prosper in the online domain.
Digital marketers need to learn about the behaviour of digital customers by using tools and making the latest framework to plan, execute and evaluate digital marketing activities.
Digital marketers who can effectively use digital technologies and traditional marketing insights have a huge opportunity for employment globally.
The UK, being one of the major hubs of education, is helping people pursue some of the best digital marketing courses valued worldwide.
What is Digital Marketing?
Digital marketing is the promotion of brands by connecting with potential customers using various forms of digital communication. The mode of communication is not only limited to social media, email, or targeted ads, but also multimedia messages and text messages.
According to Google marketing insights, 48% of customers start their enquiries on search engines, while 33% directly visit the brand websites and 26% on mobile applications.
Digital Marketing as a Career
As the world is getting more dependent on digital, companies will compete to have a better online presence along with better job opportunities. With technology evolving every day, companies will continue to have job growth that will help them to develop their skills. Currently, the digital economy is witnessing ten times faster growth, eventually opening up job opportunities in this domain.
Why Study Digital Marketing in the UK?
As per the QS World University Ranking 2022, 4 out of the top 10 universities in the world are located in the UK. Universities in the UK are recognised internationally for their challenging and creative environments.
Five per cent of the global’s scientific research are produced by UK universities and 14 per cent of the most frequently cited papers globally.
The UK universities enable students to blend vocational courses along with academic courses. Moreover, the study and teaching methodologies practised in the UK provide students with the freedom to get creative and develop confidence and skillsets. Students also have the opportunity to be trained by some of the world’s leading experts.
Digital Marketing Courses in the UK: Entry Requirements for Indian Students
Digital marketing masters courses are the most popular Digital marketing course in the UK that is pursued by a number of Indian students every year.
On average, the minimum qualification required to study master’s in digital marketing courses in the UK are:
- A second class honours degree in any discipline awarded by the UK university or any recognised foreign institution
- A professional qualification of equivalent standard
- Students who don’t have a former academic qualification but have equivalent marketing experience are also accepted by a few universities.
Best Universities for Studying Digital Marketing Courses in the UK
Postgraduate level digital marketing courses prepare students for a successful career in digital marketing with a strong emphasis on the application of the theories in areas such as analytics, social media, e-marketing, consumer psychology, as well as digital advertising.
The master’s in digital marketing is ideal for students who have a keen interest in marketing, management, media and social science. It also helps professionals who have worked in marketing across the private, public, and voluntary sectors.
Some of the popular universities for studying digital marketing courses in the UK are:
Newcastle University is a member of the prestigious Russell Group of universities and is popular for its high-quality teaching, outstanding students report, and strong research profile.
The university is located in Newcastle upon Tyne, England and is home to 5,400 international students. Newcastle University has strong ties with learning Indian universities such as IIT Bombay, IIT Delhi, IISc Bangalore, along with MNCs such as Siemens, IBM, and PwC.
According to the QS World University Rankings 2022, Newcastle University ranks in the 140th position among the top universities in the world. In the Guardian University Guide 2020, Newcastle University ranks within the top 10 for Earth Science, Engineering, Linguistics, Media Studies, Pharmacy and Pharmacology.
Newcastle University provides MSc in Digital Business (E-Marketing) for domestic and international students. The average fee required for studying Digital Business at Newcastle University is £21,000 for international students.
Strathclyde University has been delivering world-class research and teaching to its students from all over the world for more than 200 years. The university is located in one of the largest cities in the UK, Glasgow. 23,000+ students from over 100 countries are completing their higher education at this university.
Strathclyde University won the University of the Year prize in the Times Higher Education 2019. It is the first university in the UK to win the award twice. The university has also been recognised by the Sunday Times Good University Guide and also received the Queen’s Anniversary Prize.
Strathclyde provides MSc in Digital Marketing Management (DMM) in collaboration with leading industry experts. It’s a 12-months programme designed for students who want to grow in the digital marketing sector.
The tuition fees required to study MSc in Digital Marketing Management course at Strathclyde University for international students is £23,650.
Loughborough University is the largest single-site green campus in the UK. The university is regarded as one of the finest universities in the country for sport and has also won first place in The Student Experience Survey.
The university was awarded five stars in the QS Stars Scheme and was considered as the UK’s best university for the quality of student life in the Llyods Bank Survey.
Students can study MSc Digital Marketing at Loughborough University to learn social media analysis, information management, data processing, artificial intelligence, and search engine optimisation.
The average course fee required for international students to study MSc Digital Marketing at Loughborough University is £26,500.
University of Sheffield
Located in the north of England, the University of Sheffield is one of the original ‘red brick’ universities in the UK and also an elite member of the Russell Group of Universities.
The university was ranked in the top 100 universities in the QS World University Ranking 2022. Currently, 28,000+ students from over 120 countries are completing their higher studies at the University of Sheffield.
The university has been home to some of the most notable personalities in the world, such as the first British astronaut, Helen Sharman and the Nobel prize-winning chemist, Sir Harold Kroto, to name a few.
The University of Sheffield provides both bachelor’s and master’s courses in Digital Marketing. Students who are planning to pursue a master’s degree can go for the MA in Digital Media Management.
The course duration of the full-time MA Digital Media Management course is one year, and the fees required for international students is £16,095.
University of Leeds
The University of Leeds has a reputation for excellence in research and teaching and is also a member of the prestigious Russell Group of Universities. The university is home to 38,000+ students from 170+ countries.
In the Times University Guide 2022, the University of Leeds was placed in the 15th position. In the Research Excellence Framework 2022, 80% of submitted research by the University of Leeds was deemed as ‘world-leading’ or ‘internationally excellent.
The University of Leeds provides MA in advertising and marketing where students can learn to develop media strategies in accordance with the changing media landscape. Students will also learn about sales promotion, brand management, social media, digital marketing, interactive marketing, as well as marketing analytics.
The fees required for international students to study at the University of Leeds is £25,750.