What do you Know About Tobacco Products Directive

To ensure the operation of the domestic tobacco industry and associated goods, a high degree of safety for Europe’s consumers is guaranteed by the Tobacco Products Directive (2014/40/EU). It came into force on 19 May 2014 and became effective in the EU Member States on 20 May 2016, relying on a recommendation from the European Commission.


electronic cigarettes

This Guideline concerns tobacco-related products, which are to be made, presented, and distributed, comprising tobacco products such as e-cigarettes, cigarette piping, cigars, e-cigarette batteries, alcohol, rolling tobacco, nicotine, e- tobacco cigarettes, and herbal supplements. The European Union, as well as its Eu Members, in the context of regulations, guidelines, and awareness initiatives, has undertaken several tobacco prevention steps to address concerns. They are addressing enhancing tobacco and associated goods’ role in the economic area.

The foregoing regulations regulate tobacco sales and mandate the tobacco companies to send comprehensive information on supplies for electronic cigarettes and e-cigarette batteries to the Member States. Sixty-five per cent of the food packages must contain the warning labels correctly. This covers on front and back of cigarette packets and cans for some electronic cigarettes. This guideline forbids any commercial or deceptive sectors, thus incorporating EU-wide monitoring and tracking to deter illicit trading in electronic cigarettes.

New Rules and Enforcement

The latest regulation would aim for the capacities of e-cigarette replacement containers to be limited to no more than 2 ml and to provide a full capacity of nicotine e-liquids once per filling bottle for purchase to 10 ml. The force of nicotine of e-liquids not reaches 20 mg per ml and allows nicotine-containing goods and their wrapping to be manipulative and child-resistant. The new law banned the use of the labelling of such substances, including taurine, colouring, and nicotine, the compulsory need for new labels, and potential medical hazards.

E-cigarette packets are forbidden for all advertising components. Europe’s cross-border advertisement limits are now needed with e-cigarettes for tobacco products. Companies need to inform on their goods and sales support every year to relevant agencies before putting innovations into the market. Although the scale and scope of the EU tobacco companies are generally restricted, gathering this knowledge is working to motivate officials to control this expanding industry.

Certain judgments on e-cigarettes are permitted to the Member States, in particular age restrictions, flavour control, and marketing beyond cross border consequences as they find necessary. The new Guidance was aware that its effectiveness relied on the participation with all Member States which were interested in its application in their particular regions and which applied to their inner requirements and rules. Both Member States were needed to guarantee the supply of reliable information to the competent authorities by all manufacturers and importers of cigarettes and their associated accessories such as e-cigarette batteries within the period limits established. It was mainly the responsibility of producers and importers of all electronic cigarettes and their associated products to the relevant authority to provide such statistics.

Corporation of all Members

The directive tasked Member States with the duty of formulating and enforcing effective sanctions for the violation and compliance of national and EU provisions. For deliberate violations directed at accomplishing financial benefit to the organization concerned, the implementation of financial sanctions should be enforced. The Directive demanded the participation of all Member States to ensure that all of the regulations of the Directive are applied appropriately and efficiently, to exchange knowledge essential for their consistent execution. 

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